A sales pipeline that runs itself
Operators running their own sales rarely lose deals to a missing tool. They lose them to dropped follow-ups, stale CRM stages, and handoffs that never quite happen. Sprawl runs the pipeline for you: it catches every stage change, updates the CRM, and drafts the follow-ups — checking with you on money and before every email sends. Run more than one pipeline? Give each its own project on its own accounts.
Start with the transition that costs you most
Pick the single stage transition that costs you the most when it slips — usually proposal-sent or post-discovery follow-up. Hand that one move to Sprawl, then expand — and if you run more than one pipeline, give each its own project.
When a deal hits proposal-sent and goes 72 hours without reply, pull the proposal context, draft a follow-up matching our tone, update the CRM note, and send it once I approve it.
- Read the CRM stage change, calendar event, or inbox thread that signals a pipeline move.
- Pull surrounding context: prior touches, account notes, related deals, last-step decisions.
- Update the CRM stage, owner, and notes — but flag anything ambiguous for review.
- Draft the next touch (follow-up email, internal handoff note, calendar invite), and send each email once you approve it.
- Check with you first on money, on every email before it sends, and on anything ambiguous.
- CRM stage change (discovery → qualified, proposal → closed)
- Idle time in a stage (proposal sent, no reply in 3 days)
- Calendar event ending for a sales call
- Inbound reply to an outbound thread
- Closed-won — handoff to delivery
- Every email asks before it sends: the first message to a new prospect and every routine follow-up after it.
- Never change deal stages on inferred signals — only on the events you list.
- Never overwrite CRM notes silently; show the proposed change, and deletions check with you first.
- Never invent commitments or pricing the team has not approved.
How Sprawl fits
Sprawl is for operators, agencies, and small teams running their own sales — not just solo founders.
You describe the outcome once; Sprawl provisions an agent and runs it for you — which stage transitions matter and what tone to use. It runs on the best fit from 200+ models across ~25 providers — Anthropic, OpenAI, Google, and more — on a schedule or from triggers.
Start with one stage transition. Sprawl drafts every follow-up and checks with you on money and before every email sends. Run several pipelines as separate projects, each on its own accounts.
Hand off your riskiest transition
Pick the stage transition that costs you the most when it slips, and let Sprawl run it — drafting every follow-up and sending it once you approve.
Start with one pipeline