Sprawl is an AI-powered productivity agent that connects to 50+ apps and automates workflows through natural language. Instead of building complex automation flows manually, you describe what you want done in plain English, and Sprawl executes it across your connected tools.

How does Sprawl work?

You type a request in natural language, like "Send a Slack summary of my unread emails every morning at 9am." Sprawl's AI understands your intent, connects to the relevant apps (Gmail and Slack in this case), and executes the multi-step workflow autonomously.

What is conversational automation?

Conversational automation means you interact with your automation tool through natural language instead of visual flow builders or code. You tell Sprawl what you want in a chat interface, and it figures out the steps, connections, and logic to make it happen.

Sprawl is built for solo founders, freelancers, and non-technical operators who need to automate repetitive work but don't want to learn complex automation platforms. If you can describe what you want done, Sprawl can do it.

How is Sprawl different from Zapier?

Zapier requires you to manually build automations by selecting triggers, actions, and mapping fields between apps. Sprawl lets you describe what you want in plain English, and the AI handles the configuration. Sprawl also supports multi-step reasoning across apps in a single request, while Zapier requires separate Zaps for each workflow.

How is Sprawl different from Make?

Make (formerly Integromat) uses a visual flow builder where you drag and connect modules. Sprawl replaces that with a chat interface powered by AI. You don't need to understand data mapping, iterators, or error handling - you just describe your goal and Sprawl figures out the execution plan.

How is Sprawl different from n8n?

n8n is a self-hosted, code-friendly automation platform designed for developers. Sprawl requires no technical knowledge, no self-hosting, and no flow building. It's a managed service where you chat with an AI agent that handles the automation logic for you.

Can Sprawl replace a virtual assistant?

For repetitive digital tasks, yes. Sprawl can handle things like scheduling emails, syncing data between apps, generating reports, and managing tasks - all on autopilot. It works 24/7, never misses a step, and costs a fraction of a human VA. For tasks requiring judgment or physical presence, a human assistant is still the right choice.

What apps does Sprawl integrate with?

Sprawl integrates with 50+ apps including Gmail, Slack, Notion, Linear, GitHub, Google Drive, Google Calendar, Calendly, Jira, Asana, Trello, HubSpot, Salesforce, Zoom, Airtable, and many more. New integrations are added regularly.

Does Sprawl work with Gmail?

Yes. Sprawl can read, send, and draft emails in Gmail. Common use cases include sending daily email digests, forwarding specific emails to Slack, saving important emails to Notion, and auto-responding to messages matching certain criteria.

Does Sprawl work with Slack?

Yes. Sprawl can send messages, read channels, and respond to Slack events. For example, you can ask Sprawl to post a daily standup summary to a channel, notify you when specific keywords appear, or sync Slack threads to your project management tool.

Does Sprawl work with Notion?

Yes. Sprawl can create pages, update databases, and query your Notion workspace. Popular automations include turning emails into Notion pages, syncing tasks from Linear or Asana into Notion databases, and generating weekly reports in Notion.

Can I connect my CRM to Sprawl?

Yes. Sprawl integrates with HubSpot, Salesforce, and other CRM platforms. You can automate lead enrichment, sync contacts between tools, create follow-up tasks from CRM events, and generate pipeline reports - all through natural language commands.

How much does Sprawl cost?

Sprawl offers three plans: Free (100 credits), Starter at $19/month, and Pro at $49/month. Each plan includes access to all 50+ integrations. Higher-tier plans include more credits and priority support.

Is there a free plan?

Yes. Sprawl offers a free plan with 100 credits so you can try it without any commitment. No credit card is required to sign up. You get access to all integrations and features - the only limit is the number of credits.

Credits are consumed each time Sprawl executes an action on your behalf, such as sending an email, creating a task, or reading data from an app. Simple actions use fewer credits, while complex multi-step workflows use more. Your credit balance resets each billing cycle.

Is my data safe with Sprawl?

Yes. Sprawl uses industry-standard encryption for data in transit and at rest. Authentication is handled by Clerk, a trusted identity provider. Sprawl does not store the contents of your emails, messages, or documents - it only accesses data when executing a requested action.

Can Sprawl access all my data?

No. Sprawl only accesses the specific apps you explicitly connect and only performs the actions you request. Each integration requires your explicit OAuth consent, and you can disconnect any app at any time from your connections settings.

Founder operations

Sales pipeline automation for founder-led teams

Founders running their own sales rarely lose deals to a missing tool. They lose them to dropped follow-ups, stale CRM stages, and handoffs that never quite happen. The fix is not a new CRM. It is a workflow that catches every pipeline event, drafts the next step, and keeps human judgment on anything that reaches a prospect.

Try one pipeline workflow Explore workflows

Discovery to qualification

When a discovery call wraps, capture the notes, score the deal against your qualification rules, draft the next step, and prepare it for review.

Proposal sent to follow-up

When a proposal stage hits 3 days idle, draft the follow-up email and surface it in the team channel before anything sends.

Closed-won to delivery handoff

When a deal closes, prepare the internal handoff brief, kickoff tasks, and welcome email draft for operator approval.

The pipeline workflow worth automating first

Pick the single stage transition that costs you the most when it slips — usually proposal-sent or post-discovery follow-up. Get the drafting and routing reliable for that one move, then expand.

Plain-English workflow

When a deal hits proposal-sent and goes 72 hours without reply, pull the proposal context, draft a follow-up email matching our tone, update the CRM follow-up note, and ask me to review before sending.

Read the CRM stage change, calendar event, or inbox thread that signals a pipeline move.
Pull surrounding context: prior touches, account notes, related deals, last-step decisions.
Update the CRM stage, owner, and notes — but flag anything ambiguous for review.
Draft the next touch (follow-up email, internal handoff note, calendar invite) without sending it.
Ask for approval before any client-facing message goes out.

Events that should trigger work

CRM stage change (discovery → qualified, proposal → closed)
Idle time in a stage (proposal sent, no reply in 3 days)
Calendar event ending for a sales call
Inbound reply to an outbound thread
Closed-won — handoff to delivery

Approval boundaries

Do not auto-send follow-ups to prospects without operator approval.
Do not change deal stages based on inferred signals — only on the events you list.
Do not overwrite CRM notes silently; show the proposed change first.
Do not invent commitments or pricing the team has not approved.

How Sprawl fits

Sprawl is for founders, consultants, and small teams that want AI-assisted workflow automation without learning complex tools or managing every handoff by hand.

For sales pipeline work, describe the workflow once: which stage transitions matter, what follow-up tone you use, and what must always wait for review before reaching a prospect.

Start with one stage transition. Watch a week. Only expand once the team trusts what comes back for approval.

Try Sprawl on one pipeline transition

Pick the stage transition that costs you the most when it slips, and keep human approval on the outbound reply.

Start automating