Sprawl is an AI-powered productivity agent that connects to 50+ apps and automates workflows through natural language. Instead of building complex automation flows manually, you describe what you want done in plain English, and Sprawl executes it across your connected tools.

How does Sprawl work?

You type a request in natural language, like "Send a Slack summary of my unread emails every morning at 9am." Sprawl's AI understands your intent, connects to the relevant apps (Gmail and Slack in this case), and executes the multi-step workflow autonomously.

What is conversational automation?

Conversational automation means you interact with your automation tool through natural language instead of visual flow builders or code. You tell Sprawl what you want in a chat interface, and it figures out the steps, connections, and logic to make it happen.

Sprawl is built for solo founders, freelancers, and non-technical operators who need to automate repetitive work but don't want to learn complex automation platforms. If you can describe what you want done, Sprawl can do it.

How is Sprawl different from Zapier?

Zapier requires you to manually build automations by selecting triggers, actions, and mapping fields between apps. Sprawl lets you describe what you want in plain English, and the AI handles the configuration. Sprawl also supports multi-step reasoning across apps in a single request, while Zapier requires separate Zaps for each workflow.

How is Sprawl different from Make?

Make (formerly Integromat) uses a visual flow builder where you drag and connect modules. Sprawl replaces that with a chat interface powered by AI. You don't need to understand data mapping, iterators, or error handling - you just describe your goal and Sprawl figures out the execution plan.

How is Sprawl different from n8n?

n8n is a self-hosted, code-friendly automation platform designed for developers. Sprawl requires no technical knowledge, no self-hosting, and no flow building. It's a managed service where you chat with an AI agent that handles the automation logic for you.

Can Sprawl replace a virtual assistant?

For repetitive digital tasks, yes. Sprawl can handle things like scheduling emails, syncing data between apps, generating reports, and managing tasks - all on autopilot. It works 24/7, never misses a step, and costs a fraction of a human VA. For tasks requiring judgment or physical presence, a human assistant is still the right choice.

What apps does Sprawl integrate with?

Sprawl integrates with 50+ apps including Gmail, Slack, Notion, Linear, GitHub, Google Drive, Google Calendar, Calendly, Jira, Asana, Trello, HubSpot, Salesforce, Zoom, Airtable, and many more. New integrations are added regularly.

Does Sprawl work with Gmail?

Yes. Sprawl can read, send, and draft emails in Gmail. Common use cases include sending daily email digests, forwarding specific emails to Slack, saving important emails to Notion, and auto-responding to messages matching certain criteria.

Does Sprawl work with Slack?

Yes. Sprawl can send messages, read channels, and respond to Slack events. For example, you can ask Sprawl to post a daily standup summary to a channel, notify you when specific keywords appear, or sync Slack threads to your project management tool.

Does Sprawl work with Notion?

Yes. Sprawl can create pages, update databases, and query your Notion workspace. Popular automations include turning emails into Notion pages, syncing tasks from Linear or Asana into Notion databases, and generating weekly reports in Notion.

Can I connect my CRM to Sprawl?

Yes. Sprawl integrates with HubSpot, Salesforce, and other CRM platforms. You can automate lead enrichment, sync contacts between tools, create follow-up tasks from CRM events, and generate pipeline reports - all through natural language commands.

How much does Sprawl cost?

Sprawl offers three plans: Free (100 credits), Starter at $19/month, and Pro at $49/month. Each plan includes access to all 50+ integrations. Higher-tier plans include more credits and priority support.

Is there a free plan?

Yes. Sprawl offers a free plan with 100 credits so you can try it without any commitment. No credit card is required to sign up. You get access to all integrations and features - the only limit is the number of credits.

Credits are consumed each time Sprawl executes an action on your behalf, such as sending an email, creating a task, or reading data from an app. Simple actions use fewer credits, while complex multi-step workflows use more. Your credit balance resets each billing cycle.

Is my data safe with Sprawl?

Yes. Sprawl uses industry-standard encryption for data in transit and at rest. Authentication is handled by Clerk, a trusted identity provider. Sprawl does not store the contents of your emails, messages, or documents - it only accesses data when executing a requested action.

Can Sprawl access all my data?

No. Sprawl only accesses the specific apps you explicitly connect and only performs the actions you request. Each integration requires your explicit OAuth consent, and you can disconnect any app at any time from your connections settings.

Agency operations

Agency reporting automation for service businesses

Reporting is where most agencies quietly lose hours. Every Friday the same scramble: per-client weekly updates, an internal pipeline view, and a monthly owner summary — all assembled by hand from project tools, docs, time tracking, and chat. The fix is not another template. It is a repeatable workflow that gathers the source material once and drafts every report type from it.

Try one reporting workflow Explore workflows

Client-facing weekly update

Per-client wins, blockers, decisions needed, and next steps — drafted from the actual tools, not a memory dump.

Internal pipeline roll-up

Cross-client view of what shipped, what slipped, and where capacity is going so the operator can replan.

Owner-level monthly summary

Retainers active, churn risks, hours-by-client, and one-line client health notes for the founder.

The reporting workflow worth automating first

Start with the report your clients see. Get the gathering and drafting reliable for one report type. Once that runs cleanly, reuse the same source material for the internal pipeline roll-up and the monthly owner summary.

Plain-English workflow

Every Friday morning, gather this week's updates across all active clients, group them by client, draft each client's weekly report and the internal pipeline summary, flag anything that needs my call, and ask me to approve before anything goes to a client.

Pull updates from project tools, docs, time tracking, CRM, and team chat across all active clients.
Group by client and by report type (weekly client, internal pipeline, monthly owner).
Summarize wins, blockers, hours, and risks in plain language without inventing facts.
Flag anything that needs an operator decision before the report goes out.
Draft the deliverable in the right format and ask for approval before sending to a client.

Sources to gather from

Project management tools (Linear, Asana, Jira, Trello, ClickUp)
Time tracking and timesheets
CRM and pipeline records
Shared docs, briefs, and SOWs
Team chat channels and threaded decisions
Inbox threads tagged to the client

Boundaries to keep

Do not invent metrics, hours, or outcomes that are not in the source tools.
Do not promise revenue, ROI, or delivery dates the team has not approved.
Do not send client-facing reports without operator review and explicit approval.
Do not blur internal pipeline data into client-facing deliverables.
Do not hide bad news; surface it factually so the operator can decide how to address it.

What Sprawl should prepare

A good first setup prepares the client-facing weekly update, the internal pipeline roll-up, and the owner-level monthly summary from the same source material. The operator still reviews tone, sensitive details, and decisions before anything goes to a client.

How Sprawl fits

Sprawl is for agency owners, founders, and operators that want AI-assisted workflow automation without learning complex tools or managing every handoff by hand.

For reporting, describe the workflow once: where updates live, which clients are active, what each report should include, and what must always wait for review before reaching a client.

The result is a reporting rhythm that holds up across clients, survives staffing changes, and keeps accuracy and judgment with humans.

Try Sprawl on one report type

Pick the report your clients see, map the source tools, and keep approval gates around anything client-facing.

Start automating