Sprawl runs your operations for you. You describe an outcome in plain English, and Sprawl provisions an agent and runs the work across your connected tools — on a schedule or from triggers, not only when you’re watching. You can run a separate project for each thing you operate, so everything you’re responsible for gets its own agents and its own connected accounts.

How does Sprawl work?

You describe the outcome you want in plain English, like "Every weekday at 9am, post a Slack summary of my unread email." Sprawl provisions an agent for that work, connects the apps it needs (Gmail and Slack here), and runs the steps for you. You’re not driving a chat or wiring up a flow — you state the result, and Sprawl stands up the agent that delivers it, then keeps running it on the schedule or trigger you set.

What is an Operation in Sprawl?

An Operation is Sprawl's unit of organization: one isolated container per thing you run. Each operation holds its own connected accounts (a different Gmail, Slack, or X than your other operations), its own fleet of agents, shared context, and goals. You grant each agent the accounts it may act as, and it can use only those — so nothing bleeds across operations.

Sprawl is for operators, agencies, and anyone running more than one thing. If you juggle several projects, brands, or clients, each with its own accounts and its own recurring work, Sprawl gives each one its own agents and keeps them separate. You don’t need to be technical; if you can describe the outcome you want, Sprawl can run it.

How is Sprawl different from Zapier?

The biggest difference is the shape of the product. With Sprawl you describe an outcome in plain English and it provisions an agent to run the work, so there’s nothing for you to build or maintain on Sprawl’s side. Sprawl also organizes work into projects: each thing you operate gets its own agents on its own connected accounts, so you can run several side by side with different Gmail, Slack, or X logins. For what Zapier does today and its current pricing, see zapier.com; you can use both together if you like.

How is Sprawl different from Make?

Sprawl takes a different approach to building automations. You describe the result you want in plain English and Sprawl provisions an agent to run it, so there’s no canvas to wire up or maintain on your side. Sprawl also groups work into separate projects, and each one runs on its own connected accounts, which makes it straightforward to operate several brands or clients without their data mixing. For what Make does today and its current pricing, see make.com; you can use both together if you like.

How is Sprawl different from n8n?

Two differences stand out. First, Sprawl is fully managed and built around plain-English instructions: you describe the outcome and it provisions an agent to run it, with nothing to host or maintain on your side. Second, Sprawl organizes work into projects, and each project runs its own agents on its own connected accounts, so operating several clients or brands stays cleanly separated. For n8n’s current capabilities, hosting options, and licensing, see n8n.io; you can use both together if you like.

Can Sprawl replace a virtual assistant?

For repetitive digital tasks, yes. Sprawl can handle things like scheduling emails, syncing data between apps, generating reports, and managing tasks — all on autopilot. It works around the clock, never misses a step, and costs a fraction of a human VA. For tasks requiring judgment or physical presence, a human assistant is still the right choice.

What apps does Sprawl integrate with?

Sprawl integrates with 100+ apps including Gmail, Slack, Notion, Linear, GitHub, Google Drive, Google Calendar, Calendly, Jira, Asana, Trello, HubSpot, Salesforce, Zoom, Airtable, and many more. New integrations are added regularly.

Does Sprawl work with Gmail?

Yes. Sprawl can read, send, and draft emails in Gmail. Common use cases include sending daily email digests, forwarding specific emails to Slack, saving important emails to Notion, and auto-responding to messages matching certain criteria.

Does Sprawl work with Slack?

Yes. Sprawl can send messages, read channels, and respond to Slack events. For example, you can ask Sprawl to post a daily standup summary to a channel, notify you when specific keywords appear, or sync Slack threads to your project management tool.

Does Sprawl work with Notion?

Yes. Sprawl can create pages, update databases, and query your Notion workspace. Popular automations include turning emails into Notion pages, syncing tasks from Linear or Asana into Notion databases, and generating weekly reports in Notion.

Can I connect my CRM to Sprawl?

Yes. Sprawl integrates with HubSpot, Salesforce, and other CRM platforms. You can automate lead enrichment, sync contacts between tools, create follow-up tasks from CRM events, and generate pipeline reports - all through natural language commands.

How much does Sprawl cost?

Sprawl has no subscription. You get $3 of usage free with your account (no credit card required), then add balance whenever you want more — from $5, and it never expires. A typical automation run costs 6¢ to 16¢, so three automations running daily come to a few dollars a month. Every integration is included; there are no tiers to upgrade between.

Is there a free trial?

There is nothing to trial, because there is nothing to cancel. Every account starts with $3 of usage — about 30 automation runs — with no card and no time limit. Every integration and feature is available from the first minute; when the balance runs out, you decide whether to add more.

A run costs what the computing work it did costs — typically 6¢ to 16¢ for an automation run — and it comes off your balance as it happens. Building and setup chat are free on the default and curated models (up to 50 waived turns a day; pinning a premium catalog model is priced from the first turn), so your balance goes to the work your agents do rather than to describing it. Heavier runs like deep research or long multi-step automations cost more, lighter ones cost less; there are no minimums and no rounding up. Scheduled and event-triggered runs are priced exactly the same way.

What happens if my balance runs out?

Runs pause, and nothing is lost. Your operations, agents and schedules stay exactly as you left them and resume as soon as there is balance to run them — there is no overdraft, no overage charge and no surprise bill, because nothing runs on money you have not added. Top up any time from $5 in billing settings.

Is my data safe with Sprawl?

Yes. Sprawl uses industry-standard encryption for data in transit and at rest, and authentication is handled by Clerk, a trusted identity provider. Your conversations and run results are stored so you have a working history — but before anything is saved, financial and credential data (card numbers, bank details, passwords, API keys) is automatically redacted and contact details are truncated. You can delete conversations at any time, and deleted data is purged within 90 days.

Can Sprawl access all my data?

No. Sprawl only accesses the specific apps you explicitly connect and only performs the actions you request. Each integration requires your explicit OAuth consent, and you can disconnect any app at any time from your connections settings.

A fleet per brand or client

Route inbound for every brand you run

Most operators do not have a lead-volume problem. They have a routing problem — made worse when the leads for three brands land in one inbox. Sprawl gives each brand or client its own project on its own connected accounts. You write the qualification rules once; Sprawl catches every lead in the right project, qualifies it, creates the CRM record, and sends the first reply you trust — checking with you before the first message to a brand-new contact.

Set up a routing fleet Explore workflows

Form to CRM + Slack

Capture the form, create or match a CRM contact, post a slim summary to a team channel with the lead context.

Inbox lead to qualified queue

Read a fresh inbox thread, classify against your qualification rules, and only route it forward if it clears the bar.

Chat transcript to follow-up draft

Turn a chat transcript into a recap, suggested next step, and a follow-up draft ready for human review.

Start with one source, then clone the fleet

Pick the single highest-volume inbound source for one brand — usually a contact form or the “info@” inbox — and wire it all the way through on that brand's own accounts. Then clone the project for the next brand.

Plain-English workflow

When a new lead arrives on a brand's form, pull the contact and company context, score it against my qualification checklist, create or match the CRM record, post a short summary to the team channel, and send a first reply from that brand's account — checking with me before the first message to a brand-new contact.

Detect the new lead across forms, inbox, chat, and calendar — inside the right brand or client project.
Pull context: company, role, prior touches, and the page that converted them.
Score against simple, written qualification rules — not a black box.
Create the CRM record, assign the owner, and post to the team channel.
Send the first reply from its own connected account when it clears the bar, and check with you before the first message to a brand-new contact.

Lead sources to cover

Website contact and demo forms
Inbound email replies and "info@" inbox
Live chat or chat-widget transcripts
Calendar booking notifications
Inbound DMs forwarded to a shared address

What checks with you first

The first message to a brand-new contact asks before it sends; once you approve the pattern, qualified replies just run.
Never enrich with claims the source data does not support.
Merges and deletions check with you first — no silently overwriting an existing CRM contact.
Never promise response times, pricing, or delivery dates the team has not agreed to.

How Sprawl fits

Sprawl is for operators and agencies routing inbound for more than one brand or client — not just solo founders.

Each brand is its own project with its own fleet on its own connected accounts. You describe the routing once; Sprawl provisions an agent and runs it on the best fit from 200+ models across ~25 providers — Anthropic, OpenAI, Google, and more — on a schedule or from triggers.

Start with one high-volume source. Sprawl runs what you trust — qualified replies just send — and checks with you before the first message to a brand-new contact. Once it is reliable, clone the fleet.

Give your first brand its own routing fleet

Pick your highest-volume inbound source, write the qualification rules in plain English, and let Sprawl route and reply — checking with you before the first message to a brand-new contact.

Start with one brand