Route inbound for every brand you run
Most operators do not have a lead-volume problem. They have a routing problem — made worse when the leads for three brands land in one inbox. Sprawl gives each brand or client its own project on its own connected accounts. You write the qualification rules once; Sprawl catches every lead in the right project, qualifies it, creates the CRM record, and drafts the first reply, which sends once you approve it.
Start with one source, then add the next brand
Pick the single highest-volume inbound source for one brand — usually a contact form or the “info@” inbox — and wire it all the way through on that brand's own accounts. Then describe the same routing in a new project for the next brand.
When a new lead arrives on a brand's form, pull the contact and company context, score it against my qualification checklist, create or match the CRM record, post a short summary to the team channel, and send a first reply from that brand's account once I approve it.
- Detect the new lead across forms, inbox, chat, and calendar — inside the right brand or client project.
- Pull context: company, role, prior touches, and the page that converted them.
- Score against simple, written qualification rules — not a black box.
- Create the CRM record, assign the owner, and post to the team channel.
- Draft the first reply when the lead clears the bar, and send it from the brand’s own connected account once you approve it.
- Website contact and demo forms
- Inbound email replies and "info@" inbox
- Live chat or chat-widget transcripts
- Calendar booking notifications
- Inbound DMs forwarded to a shared address
- Every email reply asks before it sends, to a brand-new contact or a returning one.
- Never enrich with claims the source data does not support.
- Merges and deletions check with you first — no silently overwriting an existing CRM contact.
- Never promise response times, pricing, or delivery dates the team has not agreed to.
How Sprawl fits
Sprawl is for operators and agencies routing inbound for more than one brand or client — not just solo founders.
Each brand is its own project with its own fleet on its own connected accounts. You describe the routing once; Sprawl provisions an agent and runs it on the best fit from 200+ models across ~25 providers — Anthropic, OpenAI, Google, and more — on a schedule or from triggers.
Start with one high-volume source. Sprawl qualifies and routes each lead and drafts the reply, which sends once you approve it. Once it is reliable, set up the next brand the same way.
Give your first brand its own routing fleet
Pick your highest-volume inbound source, write the qualification rules in plain English, and let Sprawl route each lead and draft the reply — sending it once you approve.
Start with one brand