Sprawl is an AI-powered productivity agent that connects to 50+ apps and automates workflows through natural language. Instead of building complex automation flows manually, you describe what you want done in plain English, and Sprawl executes it across your connected tools.

How does Sprawl work?

You type a request in natural language, like "Send a Slack summary of my unread emails every morning at 9am." Sprawl's AI understands your intent, connects to the relevant apps (Gmail and Slack in this case), and executes the multi-step workflow autonomously.

What is conversational automation?

Conversational automation means you interact with your automation tool through natural language instead of visual flow builders or code. You tell Sprawl what you want in a chat interface, and it figures out the steps, connections, and logic to make it happen.

Sprawl is built for solo founders, freelancers, and non-technical operators who need to automate repetitive work but don't want to learn complex automation platforms. If you can describe what you want done, Sprawl can do it.

How is Sprawl different from Zapier?

Zapier requires you to manually build automations by selecting triggers, actions, and mapping fields between apps. Sprawl lets you describe what you want in plain English, and the AI handles the configuration. Sprawl also supports multi-step reasoning across apps in a single request, while Zapier requires separate Zaps for each workflow.

How is Sprawl different from Make?

Make (formerly Integromat) uses a visual flow builder where you drag and connect modules. Sprawl replaces that with a chat interface powered by AI. You don't need to understand data mapping, iterators, or error handling - you just describe your goal and Sprawl figures out the execution plan.

How is Sprawl different from n8n?

n8n is a self-hosted, code-friendly automation platform designed for developers. Sprawl requires no technical knowledge, no self-hosting, and no flow building. It's a managed service where you chat with an AI agent that handles the automation logic for you.

Can Sprawl replace a virtual assistant?

For repetitive digital tasks, yes. Sprawl can handle things like scheduling emails, syncing data between apps, generating reports, and managing tasks - all on autopilot. It works 24/7, never misses a step, and costs a fraction of a human VA. For tasks requiring judgment or physical presence, a human assistant is still the right choice.

What apps does Sprawl integrate with?

Sprawl integrates with 50+ apps including Gmail, Slack, Notion, Linear, GitHub, Google Drive, Google Calendar, Calendly, Jira, Asana, Trello, HubSpot, Salesforce, Zoom, Airtable, and many more. New integrations are added regularly.

Does Sprawl work with Gmail?

Yes. Sprawl can read, send, and draft emails in Gmail. Common use cases include sending daily email digests, forwarding specific emails to Slack, saving important emails to Notion, and auto-responding to messages matching certain criteria.

Does Sprawl work with Slack?

Yes. Sprawl can send messages, read channels, and respond to Slack events. For example, you can ask Sprawl to post a daily standup summary to a channel, notify you when specific keywords appear, or sync Slack threads to your project management tool.

Does Sprawl work with Notion?

Yes. Sprawl can create pages, update databases, and query your Notion workspace. Popular automations include turning emails into Notion pages, syncing tasks from Linear or Asana into Notion databases, and generating weekly reports in Notion.

Can I connect my CRM to Sprawl?

Yes. Sprawl integrates with HubSpot, Salesforce, and other CRM platforms. You can automate lead enrichment, sync contacts between tools, create follow-up tasks from CRM events, and generate pipeline reports - all through natural language commands.

How much does Sprawl cost?

Sprawl offers three plans: Free (100 credits), Starter at $19/month, and Pro at $49/month. Each plan includes access to all 50+ integrations. Higher-tier plans include more credits and priority support.

Is there a free plan?

Yes. Sprawl offers a free plan with 100 credits so you can try it without any commitment. No credit card is required to sign up. You get access to all integrations and features - the only limit is the number of credits.

Credits are consumed each time Sprawl executes an action on your behalf, such as sending an email, creating a task, or reading data from an app. Simple actions use fewer credits, while complex multi-step workflows use more. Your credit balance resets each billing cycle.

Is my data safe with Sprawl?

Yes. Sprawl uses industry-standard encryption for data in transit and at rest. Authentication is handled by Clerk, a trusted identity provider. Sprawl does not store the contents of your emails, messages, or documents - it only accesses data when executing a requested action.

Can Sprawl access all my data?

No. Sprawl only accesses the specific apps you explicitly connect and only performs the actions you request. Each integration requires your explicit OAuth consent, and you can disconnect any app at any time from your connections settings.

Agency operations

Lead routing automation for small agencies

Most agencies do not have a lead-volume problem. They have a routing problem. Inbound arrives across forms, inbox, chat, and calendar — and the first response either takes too long or never happens. The fix is not a new CRM. It is a repeatable workflow that catches every lead, qualifies it on the rules you write down, and prepares the first response for human approval.

Try one lead-routing workflow Explore workflows

Form to CRM + Slack

Capture the form, create or match a CRM contact, post a slim summary to a team channel with the lead context.

Inbox lead to qualified queue

Read a fresh inbox thread, classify against your qualification rules, and only route it forward if it clears the bar.

Chat transcript to follow-up draft

Turn a chat transcript into a recap, suggested next step, and a follow-up draft ready for human review.

The lead workflow worth automating first

Pick the single highest-volume inbound source — usually a contact form or the "info@" inbox — and wire that all the way through. The value comes from never dropping a lead from that source, not from covering every channel on day one.

Plain-English workflow

When a new lead arrives on the website form, pull the contact and company context, score it against my qualification checklist, create or match the CRM record, post a short summary to the team channel, and draft a first reply that I can review before sending.

Detect the new lead across forms, inbox, chat, and calendar.
Pull context: company, role, prior touches, page that converted them.
Score against simple, written qualification rules — not a black box.
Create the CRM record, assign owner, and post to the team channel.
Draft the first reply matching the lead source — but keep approval before sending.

Lead sources to cover

Website contact and demo forms
Inbound email replies and "info@" inbox
Live chat or chat-widget transcripts
Calendar booking notifications
Inbound DMs forwarded to a shared address

Approval boundaries

Do not auto-send outbound messages to leads without operator approval.
Do not enrich with claims the source data does not support.
Do not silently merge or overwrite existing CRM contacts.
Do not promise response times, pricing, or delivery dates the team has not agreed to.

How Sprawl fits

Sprawl is for founders, consultants, operators, and small teams that want AI-assisted workflow automation without learning complex tools or managing every handoff by hand.

For lead routing, describe the workflow in plain English: where the lead came from, the qualification rules in your own words, what should end up in the CRM and team channel, and what must always wait for review before reaching the lead.

Start with one high-volume source. Watch the first week. Only expand once the routing is reliable and the team trusts what the workflow sends back for approval.

Try Sprawl on one lead source

Pick your highest-volume inbound source, write the qualification rules in plain English, and keep human approval on the first outbound reply.

Start automating